So, if the number of impressions was 100, and 50 people clicked through to your website, your click through rate would be 50%, as half the people that saw your search result clicked on it. Selecting the “Impressions” and “CTR” check boxes will show you the amount of times your site has shown up in search results for a term plus the average click through rate (CTR) for each. Here is some other search data you can access in Google Search Console. You might have found what you’re looking for, but seeing which search terms people clicked on is just the beginning. Getting more insights from Google Search Console Keep in mind that unlike Google Analytics, which stores data since you set your website up, Google Search Console only has data for the last three months, so if you want to keep this information, you’ll need to download and save it (do this by clicking the “download” button at the bottom of the page). Click on each term to see traffic over time. Underneath, you’ll find the information you’ve been looking for – the search terms that people have been clicking on to find your website. The total number of clicks is displayed in the top left hand corner, and the line graph displays clicks per day. This will show you an overview of all the queries which people searched for and subsequently clicked through to your website over the last 28 days. When you first click on “Search Analytics, you should see the “Queries” radio button selected and the “Clicks” checkbox ticked.

Once you are set up and have been collecting data for at least a few weeks, login and go to Search Traffic > Search Analytics. The first step, if you haven’t already, is to get your website set up on Google Search Console. How to find search terms in Google Search Console So does that mean you’ll never know what people are searching for to find you? Thankfully not!Īlthough Google Analytics no longer displays search terms, you can now use Google Search Console to get some insight into what search terms people are using to find you. You may have tried to find the answer within Google Analytics, in which case you probably came across the unhelpful term “(Not provided)” where you expected to see the keywords. If you’ve looked in Google Analytics and seen that people are finding your website through search engines, you might have wondered what they typed in to find you.

Website to find people